Whether you’re a beginner or novice when it comes to SEO (Search Engine Optimization), it’s always a good idea to do an annual evaluation of your current SEO strategies. SEO is the process that organizations use to ensure that their website ranks high in search engines for relevant keywords and phrases. The higher a company ranks, the more likely they are to generate higher organic sales, website hits, lead close rates, and much more.
1. Look beyond yourself.
Conduct extensive competitor research. You’ll uncover their successes, but most importantly, any weaknesses in their strategies that you can capitalize on. When examining your competition, you’ll want to evaluate their keyword usage, website content, and link-building strategies.
2. Update old blog posts.
You don’t have to reinvent the wheel to enjoy digital marketing success in 2020. You can upgrade old content by adding new text and photos to create an improved version of old posts. Once your posts are complete, be sure to promote them on all of your usual digital channels, including email and social media. This can generate a huge increase in organic traffic to those pages of your website.
3. Optimize page speed.
One of the most important aspects of SEO is ensuring that your website is performing optimally. Studies have shown that nearly half of users will leave a website if it takes too long to load. Fortunately, there are several easy ways to improve your website’s load time.
4. Optimize your website for mobile devices.
As consumers increasingly access content on-the-go, it is imperative that your website be designed with the latest trends in mind. The current trend is responsive design, which emphasizes not only easy site navigation, but also aesthetically pleasing components.
5. Use secure HTTP.
Using Hypertext Transfer Protocol Secure (HTTPS) for encryption will greatly help your search rankings. Google algorithms favor sites that are secure, so over time companies with secure sites are likely to see increased referrals and traffic. Most consumers today recognize that non-HTTPS sites carry an inherent security risk, and many web browsers display warnings discouraging users from accessing such sites.
If you need assistance with your SEO strategy, reach out to the experts at Alto Rose.